The Awesomeness that is Johnny Cupcakes

Boston based Johnny Cupcakes has been a favorite label of mine for a few years now. Created by Johnny Earle in '01 as a joke, the label has taken off. By no means is Earle a typical role model. A college dropout, who toured with a metalcore band, and sold wacky t-shirts out of his '89 Camry is not the prescribed route to fashion success, but it worked for Earle. After premiering in a trade show in '04 the Cupcakes brand began to skyrocket. Johnny Cupcakes opened his first (and flasghip) store in Hull, MA in '05, released his first catalog in '06, and he was crowned #1 Young Entrepreneur by Business Week Magazine in '08. Since then he has opened up a store on the West Coast and the Cupcakes brand can be purchased online directly from the website, or other big name Urban streetwear sites like Karmaloop.com

As a former bakery worker, I like being reminded of that time...and one of my favorite pastries. Johnny Cupcakes is a fun brand that likes to add its own twist. Whether its using the infamous Micheal Jordan "Jumpman" symbol, or funky designs, Johnny Cupcakes is all about fun and color. The brand has expanded from just t-shirts, to jackets, watches, hats and more. Johnny Cupcakes is a brand that's all about nostalgia and personality. Check out their new Looney Tunes edition too.

 

DING! Your order is ready :)

The Awesomeness that is Crooks & Castles

Fashion Tuesdays opens with an ode to one of my favorite streetwear labels  Crooks & Castles.

A little background on the company:

The freshest gear around is here from Crooks and Castles clothing line. Crooks and Castles started in 2002 out of Los Angeles, CA and was created to make a brand that was a direct reflection of the LA street lifestyle. Commercially designed, Crooks and Castles hold tight with the “guns and wealth” aesthetic, which we all love. Founded by Dennis Calvero and Robert Panlilio, Crooks was crafted to express their culture, their experience and their passion.-- "Crooks & Castles" Fansite

Basically the gear is fresh, fly, colorful, and reflects an urbane street culture. The "guns & wealth" persona that the label takes on is a direct reflection of the influence of commercialism in today's society, as well as the global reach of youth culture. The idea that in some sense we are all Crooks who lie, cheat, and steal to gain the materialistic wealth to obtain our Castle is an interesting one. It makes a lot of sense, especially in the entertainment, fashion and music industries....ANY industry for that matter. In the game of Life we all are out for ourselves, hoping that one day our castle will come.

Personally, I enjoy the overall designs and colors. C & C isn't afraid to be bold, and play with typography and imagery. Clothing should make a statement. What do your clothes say about YOU?