Boston based Johnny Cupcakes has been a favorite label of mine for a few years now. Created by Johnny Earle in '01 as a joke, the label has taken off. By no means is Earle a typical role model. A college dropout, who toured with a metalcore band, and sold wacky t-shirts out of his '89 Camry is not the prescribed route to fashion success, but it worked for Earle. After premiering in a trade show in '04 the Cupcakes brand began to skyrocket. Johnny Cupcakes opened his first (and flasghip) store in Hull, MA in '05, released his first catalog in '06, and he was crowned #1 Young Entrepreneur by Business Week Magazine in '08. Since then he has opened up a store on the West Coast and the Cupcakes brand can be purchased online directly from the website, or other big name Urban streetwear sites like Karmaloop.com
As a former bakery worker, I like being reminded of that time...and one of my favorite pastries. Johnny Cupcakes is a fun brand that likes to add its own twist. Whether its using the infamous Micheal Jordan "Jumpman" symbol, or funky designs, Johnny Cupcakes is all about fun and color. The brand has expanded from just t-shirts, to jackets, watches, hats and more. Johnny Cupcakes is a brand that's all about nostalgia and personality. Check out their new Looney Tunes edition too.
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